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Alumni Blog

This is ESSEC Alumni's open forum for all the community! Read opinion columns, expert reports and advices in this section featuring contents submitted by ESSEC's students and graduates. Check our French site for even more contents! (Page under construction)

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Why 2017’s Chinese Millennial is Ready to Pay a Premium

Every month, Matthieu David-Experton (E10), founder of Daxue Consulting, gives us an update on the China market. Today, he explains why Chinese millennials pay for quality, not necessity, despite a slowing economy. Chinese millennials have emerged as a key consumer group in the world’s second-largest economy, albeit one newly encumbered by the woes of globalism. With the status of the Chinese ...
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Why the New Generation of Seniors Is Transforming Chinese Economy

Every month, Matthieu David-Experton (E10), founder of Daxue Consulting, gives us an update on the China market. Today, he says senior consumers are the key to anticipate and understand Chinese economy’s evolutions. China in the 1950s represented a time of recovery from the devastation of World War 2 and came with a spike in new births. This trend continued into the late 1970s, prompting the ...
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How Can Fashion Brands Organize their Online-Offline Distribution Balance in China?

Every month, Matthieu David-Experton (E10), founder of Daxue Consulting, gives us an update on the China market. Today, he explains how fashion brands can organize their online-offline distribution balance in China. The internet in China is one of the most powerful methods to increase brand penetration and sales volume as a clothing or fashion brand. It is easy to become seduced by e-commerce ...
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Indispensable but Sidelined: The Working Class of China

Every month, Matthieu David-Experton (E10), founder of Daxue Consulting, gives us an update on the China market. Today, he says businesses would be wise to pay more attention to the Chinese working class. Estimates at the lower end of the spectrum total the Chinese middle-class to 110 million people (total workforce is 770 million). This is bigger than even the United States’ 92 million strong...
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API: Businesses Need Apps

Mass-market apps currently offer users cutting-edge experiences. Yet the range aimed at businesses lags behind. This gap could soon be reduced thanks to Application Programming Interfaces (APIs). Thomas Bompaire (E11) decrypts the situation for us. The omnipresence of the mobile phone in our personal lives is now well documented: an IFOP study from 2013 already showed 42% of French people wer...
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Forget About Sport in the Company – It’s Now All About Sport and the Company

Sport lies at the heart of the competitiveness and longevity of a company. This is the premise of Marjory Malbert (M12), founder of the consultancy firm We Sport You. But how can the notion of sport be integrated into a business model to improve the economic, human and environmental performance of a company? With globalization, Human Resources management practices have evolved considerably – ...
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The New Face of Direct Selling

Direct selling is booming once again. But what explains its comeback? Claire Lafon (E11) is founder of Apicia, a start-up whose business model is largely based on the direct selling channel. She gives us her take on the subject. Direct selling is undergoing a transformation. Forget the slightly dated image of 80’s Tupperware parties. The new direct selling companies of today are modern, fun, b...
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Will the Rise of Chinese Universities Bring Millennials Back Home?

Every month, Matthieu David-Experton (E10), founder of Daxue Consulting, gives us an update on the China market.Today, he explains why many Chinese don't choose to study abroad anymore.   There has been a shift in the balance of scales of higher education from the West to the East. Asian universities increased from holding just 8 spots to 18 in 2015 on the World University League tables publis...
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How Will Blockchain Disrupt Finance?

According to Romain Rouphaël (E09) and Côme Jean Jarry, co-founders of Belem, blockchain technology is about to shake up the financial services infrastructure. We’re seeing the advent of the first real projects to apply the blockchain technology. UBS, Deutsche Bank, Bank of New York Mellon, Banco Santander and the broker ICAP have announced their decision to team up and demonstrate the viabil...
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Is Japan a Rising Fintech Sun?

Marine Guéguen (E16) and her twin sister Chloé travel the world to discover innovative FinTech start-ups that disrupt traditional systems. Here, they report on the thriving – yet atypical – Japanese Fintech scene. Where London, New York, San Francisco, Singapore and Hong Kong are racing for the ‘FinTech hub gold medal’, Tokyo seems to be left behind. Yet, a Japanese FinTech hub has recently st...

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