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Alumni Blog

This is ESSEC Alumni's open forum for all the community! Read opinion columns, expert reports and advices in this section featuring contents submitted by ESSEC's students and graduates. Check our French site for even more contents! (Page under construction)

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Digital Transformation: Tackling Technology Adoption

Digital transformation tends to be a tough process for companies. Roxane Sanguinetti (C13), VP Capital Markets at HUBX, explains how tech suppliers can ease the way for final users. Digital transformation of organisations is under way; however, the adoption and diffusion of new technology can be painstakingly slow, causing much frustration among management teams. As leaders lack effective comm...
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How To Successfully Expand Into Germany

Mounir Laggoune (C13) successfully launched a start-up in Germany back in 2015. He now draws on his experience to offer a comprehensive handbook for tech entrepreneurs who are willing to try their luck across the Rhine. “What do I need to know in order to launch my start-up in Germany?”, “Do I need to open an office in Berlin?”, “Should I hire a country manager?”. I have been asked all these...
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How Sketchfab Got Started

Back in 2012, Alban Denoyel (E08) co-founded Sketchfab, a platform to publish and find 3D models online. It is now the leading company on the market. As he’s about to celebrate the start-up’s 7th anniversary, he goes down memory lane with us and explains how it all started. An inspiration to all aspiring entrepreneurs! I often get asked how Sketchfab got started, and how we came up with this “...
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Why 2017’s Chinese Millennial is Ready to Pay a Premium

Every month, Matthieu David-Experton (E10), founder of Daxue Consulting, gives us an update on the China market. Today, he explains why Chinese millennials pay for quality, not necessity, despite a slowing economy. Chinese millennials have emerged as a key consumer group in the world’s second-largest economy, albeit one newly encumbered by the woes of globalism. With the status of the Chinese ...
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Why the New Generation of Seniors Is Transforming Chinese Economy

Every month, Matthieu David-Experton (E10), founder of Daxue Consulting, gives us an update on the China market. Today, he says senior consumers are the key to anticipate and understand Chinese economy’s evolutions. China in the 1950s represented a time of recovery from the devastation of World War 2 and came with a spike in new births. This trend continued into the late 1970s, prompting the ...
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How Can Fashion Brands Organize their Online-Offline Distribution Balance in China?

Every month, Matthieu David-Experton (E10), founder of Daxue Consulting, gives us an update on the China market. Today, he explains how fashion brands can organize their online-offline distribution balance in China. The internet in China is one of the most powerful methods to increase brand penetration and sales volume as a clothing or fashion brand. It is easy to become seduced by e-commerce ...
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Indispensable but Sidelined: The Working Class of China

Every month, Matthieu David-Experton (E10), founder of Daxue Consulting, gives us an update on the China market. Today, he says businesses would be wise to pay more attention to the Chinese working class. Estimates at the lower end of the spectrum total the Chinese middle-class to 110 million people (total workforce is 770 million). This is bigger than even the United States’ 92 million strong...
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API: Businesses Need Apps

Mass-market apps currently offer users cutting-edge experiences. Yet the range aimed at businesses lags behind. This gap could soon be reduced thanks to Application Programming Interfaces (APIs). Thomas Bompaire (E11) decrypts the situation for us. The omnipresence of the mobile phone in our personal lives is now well documented: an IFOP study from 2013 already showed 42% of French people wer...
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Forget About Sport in the Company – It’s Now All About Sport and the Company

Sport lies at the heart of the competitiveness and longevity of a company. This is the premise of Marjory Malbert (M12), founder of the consultancy firm We Sport You. But how can the notion of sport be integrated into a business model to improve the economic, human and environmental performance of a company? With globalization, Human Resources management practices have evolved considerably – ...
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The New Face of Direct Selling

Direct selling is booming once again. But what explains its comeback? Claire Lafon (E11) is founder of Apicia, a start-up whose business model is largely based on the direct selling channel. She gives us her take on the subject. Direct selling is undergoing a transformation. Forget the slightly dated image of 80’s Tupperware parties. The new direct selling companies of today are modern, fun, b...

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