Alumni Blog

This is ESSEC Alumni's open forum for all the community! Read opinion columns, expert reports and advices in this section featuring contents submitted by ESSEC's students and graduates. Check our French site for even more contents! (Page under construction)


Digital Is Disrupting Luxury

Internet changed the world. But will it change luxury? According to Denis Morisset (E79), it already is. Luxury brands were slow at embracing the digital revolution. They first perceived Internet as a loss of control and e-tailers as a threat with B2C and C2C platforms supporting counterfeits and grey markets while conflicting with integrated off-line retail. Even now, they rather open their ...

Is Big Data the Next Emerging Market for Luxury?

In a fast growing market like luxury, managers have no choice but to take data into account whenever they make a decision. Jonathan Siboni (E06), CEO at Luxurynsight, tells us more. At first glance, luxury and data don't seem to match together, which could explain why the industry is still a few steps behind. On one hand, luxury is abstract, charged with emotion, exclusive, whereas big data is...

Seeking New Talents in Luxury

In recent years recruitment in the luxury industry has gone through major changes. Franck Jacquard (E98), Principal & Head of Creative Pole with Sterling International, tells us more. The economic, social, and technological environment where appear social networks and high unemployment, has changed the hiring process, whatever the sector. Numerous candidates, entrepreneurship on the rise, ...

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