Duvelleroy: Fan Is in The Air


Éloïse Gilles (E03) and Raphaëlle de Panafieu took over Duvelleroy, a maison that has been crafting hand fans in Paris since 1827.

With a dual degree in Litterature and Sales and a former job in brand valuation at the firm Brand Behavior and Assets, Éloïse Gilles was the perfect candidate to revive the fan as a fashion accessory.

Taking inspiration from the Duvelleroy archives, and capitalizing on the brand's know-how in restoring ancient fans, she and her partner changed the whole manufacturing process, developed several collections and modernized the Maison's image thanks to special initiatives such as a fan made in collaboration with Castelbajac that was used by Katy Perry and distributed by Colette.

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In 2011, the Maison had 30 resellers, like Bergdorf Goodman, Harrod’s or Le Bon Marché, and reached €300,000 in sales. In 2014, it opened a boutique-showroom 17, rue Amélie in Paris and an e-shop.

Duvelleroy is currently developing its luxury B2B segment, working with Guerlain, the Mandarin Oriental and Van Cleef & Arpels, who offer its products to their best clients. Its next move will be to raise funds to open a flagship store in Paris and develop a network of stores abroad.

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